NPB, DON’T MISS THE FLAVOR
As I grew from a Jr. to a Sr. Art Director, I played a pivotal role in shaping visually compelling food content for social and programmatic ad campaigns. From concept to execution, I worked alongside a dynamic team to develop and manage hundreds of high-impact assets that blended storytelling with strategic design. Whether crafting scroll-stopping visuals or refining the brand’s aesthetic, my focus remained on creating content that not only looked stunning but also drove engagement and performance.
#Art Direction, #Design
#Video #Digital Marketing
#Video #Digital Marketing
REIMAGINE TRADITIONS
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Junior Art Director
As a Jr. Art Director, I helped bring this vision to life by reimagining classic recipes with pork. I was hands-on in concepting, design, and production, crafting social content, video, motion graphics, OLA, and programmatic ads using footage and photography from our shoot. Additionally, I supervised a team of editors, providing direction and feedback to ensure a cohesive visual identity across all platforms.
Group Director, Production & Studio Services:
Harold Tamara, UniWorld Group Inc.
Associate Creative Director: Tiscia Haigler, UniWorld Group Inc.
Chief Creative Officer:
Whitney Michel, UniWorld Group Inc.
Harold Tamara, UniWorld Group Inc.
Associate Creative Director: Tiscia Haigler, UniWorld Group Inc.
Chief Creative Officer:
Whitney Michel, UniWorld Group Inc.
Junior Art Director:
Emmanuel Knighton, UniWorld Group Inc.
Senior Social Media Manager:
Moriah Lawrence, UniWorld Group Inc.
Copywriter:
Madison Thomas, UniWorld Group Inc.
Emmanuel Knighton, UniWorld Group Inc.
Senior Social Media Manager:
Moriah Lawrence, UniWorld Group Inc.
Copywriter:
Madison Thomas, UniWorld Group Inc.
Account Director:
Chad McClean, UniWorld Group Inc.
Junior Producer:
Niambi Steele, UniWorld Group Inc.
Hyyer Creative
Chad McClean, UniWorld Group Inc.
Junior Producer:
Niambi Steele, UniWorld Group Inc.
Hyyer Creative
MORE WORK: