NPB, DON’T MISS THE FLAVOR
As I grew from Junior to Senior Art Director, I helped define how the National Pork Board’s food content looks and performs across social and programmatic. From concept through production, I worked with a tight team to deliver hundreds of high-impact assets that pair storytelling with strategy: scroll-stopping visuals built to drive engagement, not just look good.
#Art Direction, #Design
#Video #Digital Marketing
#Video #Digital Marketing
REIMAGINE TRADITIONS
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A campaign that reimagines classic recipes with pork. I worked hands-on from concept through production, designing social content, video, motion graphics, OLA and programmatic ads from our shoot. I also directed a team of editors to keep the identity consistent on every platform. The campaign earned a Silver Telly Award at the 45th Annual Telly Awards.
MORE WORK: