RUTGERS ZONE
DESIGN
BRAND IDENTITY
DESIGN
BRAND IDENTITY
VISUAL IDENTITY AND ART DIRECTION FOR AN ARCADE THEMED RESTURAUNT AND STUDENT SPACE AT RUTGERS.
![](https://freight.cargo.site/t/original/i/17f3d94cc00df0a2fadafe64e7539df80223ca680d2ccba5f887360a333a94ca/MENU.png)
![](https://freight.cargo.site/t/original/i/72fed4c370fb1094e5b508a8eb2dd9cfc7cf3c0b8607c454df50534b33f7a892/MENU.png)
AD CAMPAIGN
ADVERTISEMENTS FOR THE RUTGERS ZONE CREATED IN COLLABORATION WITH COPYWRITER D’MANI THOMAS.
INNER CHILD
![](https://freight.cargo.site/t/original/i/c505bec8931e436881c429a3625f87d66b24752c57ba13e4c2fff90c5f5c28cd/Inner_Child_Ads-02.jpg)
![](https://freight.cargo.site/t/original/i/e42d16d6efd2f7cf3f05409a5a9b670919d54c5506fd93dacd1f9ec57ad038dc/Inner_Child_Caro_Ad-04.png)
![](https://freight.cargo.site/t/original/i/651f08dc8c654969402b88bcde8263c5d33e7d7c5f74a350bfec189bc6a98570/Inner_Child_Ads-01.jpg)
![](https://freight.cargo.site/t/original/i/19835a45d1c96f5832975c9c16ac5ceae01559a0c5311a231231b807694a0cad/GroupChat.gif)
![](https://freight.cargo.site/t/original/i/ee7bf3e7f1d578825ecc1bd2e7f293c8a8cd516f1f84fc097b9462fb935d9f5b/Additional-Banner-Ad-Sizes-02.png)
![](https://freight.cargo.site/t/original/i/24bc4eae0c28fb9f8a7688b01e7505ee4198c6734201c48ef2ae5f6b5a90ee08/Additional-Banner-Ad-Sizes-03.png)
RUTGERS ZONE IDENTITY GUIDE
AN IDENTITY SYSTEM AND GUIDE MADE FOR RUTGERS ZONE.
![](https://freight.cargo.site/t/original/i/d9ead2ca16c1eddc58635ed589291bb86a64105bd372672c1317f9bea61d074d/Rutgers-Zone-Identity-Guide_Logo.png)
![](https://freight.cargo.site/t/original/i/287affc28aad7aa7abcda53a13fd77402875572b5ff12fe3273c0ec27405d8de/Rutgers-Zone-Identity-Guide_Typography-Main-Fonts.png)
![](https://freight.cargo.site/t/original/i/e214d21574038d08e52c47ea8e65eee0929c9ab86d2389e89e5a9ee2d2f49451/Rutgers-Zone-Identity-Guide_Paragraph-Style---Small-text.png)
![](https://freight.cargo.site/t/original/i/7e1c6f6b592677739ebe394070b55b314b64efcf1e0e3c2a25d60cbc34d24c40/Rutgers-Zone-Identity-Guide_Large-text.png)
![](https://freight.cargo.site/t/original/i/3fee62a4de08d7f8a1b379b6e51392db05ddb8c5dc1f0fdebbdcda6089d8b3c8/Rutgers-Zone-Identity-Guide_Graphic-text.png)
![](https://freight.cargo.site/t/original/i/588259da2c6346fc0d737d2f356c9b660bb4acb38ec19586e48ed6385b1306b5/Rutgers-Zone-Identity-Guide_Layout-Paper-Text.png)
![](https://freight.cargo.site/t/original/i/13b1cf12da7e67d2acdf8ab85bb9b2d2aa341fb26bb3369423f644bc30b2015c/Rutgers-Zone-Identity-Guide_Color-.png)
![](https://freight.cargo.site/t/original/i/456cc3db03f6fbabbc0acd552567aa5aaae01937e6ec8216ccd7d39189258be3/Rutgers-Zone-Identity-Guide_Example.png)
![](https://freight.cargo.site/t/original/i/54f1cbec2fa6b46eefa747b49a972336a3203404f21a2fbe9dea512da413b7f3/Rutgers-Zone-Identity-Guide_Dark-style.png)
![](https://freight.cargo.site/t/original/i/cff4bf529c1dffcd77a732cbfccd5df047c40000e83982fa1c308a459ebd1bfd/Rutgers-Zone-Identity-Guide_Example-w-images.png)
MORE WORK: